How We Got Here

It started as some fun.

At Presentation Mode, we spend our days shipping pitch decks at unreasonable speeds.

We’re surrounded by cutting-edge stacks, and meeting ambitious founders shipping products faster than culture can keep up.

Two baseball caps, one blue and one beige, both embroidered with 'hat GPT,' placed on a wooden table. The blue cap has a sticker that reads 'OTTO relaxed fit dad hat.' In the background, there are various objects including a yellow beverage bottle, a clear glass, and some unidentified items.
Two men smiling and giving thumbs-up while standing in a modern, well-lit indoor space with a high ceiling, large windows, and a projector screen displaying a forest scene behind them.
Screenshot of a social media post with a caption expressing regret about not getting a hatGPT for themselves.

So, we made a hat.

Just a handful to give out at our AI-focused panel at this year’s SF Tech Week.

We weren’t expecting the response. People (literally) chased us down for them. Unprecedented numbers of strangers spoke to us.

Then we realized.

In today’s serious tech landscape, there’s a gap for something lighter — a wearable conversation-starter for an era that’s still figuring itself out.

That looks great too.

Screenshot of a social media comment expressing appreciation for a hat received during SF tech week.
Text on screen reading: "I rock hatGPT here in Austin all the time and it never fails to elicit a response."
Text that says 'I love my hatGPT' with a blue cloud emoji.

After a successful (and unplanned) pilot, we activated GTM mode.

WE LIKE HATS.

A one-off limited run in 3 colors.

Be an early adopter. Tell a friend. Let’s have fun.

Three hats with 'hat GPT' embroidered on them placed on a cardboard box among several other boxes and packaging materials in a storage area.
Room with open closet, cardboard boxes, and empty white storage bins with orange interiors on the dark wooden floor. Contains a window, some clothing, a chair, and a black and green bag.
Inside a cardboard box with four compartments, each containing yellow tissue paper and a black card labeled 'OPTIMIZED' with an arrow and the text 'all compliments cleared for delivery'.
Multiple white boxes with black tape that reads 'WE LIKE HATS' stacked on a marble floor near a stainless steel door.